Designing the digital product for Puertas Legacy Sports
Puertas Legacy Sports is a professional football player representation agency focused on developing the future of young football talents and securing scholarships in the U.S.
The agency already had a network, experience, and real success stories. What it lacked was a digital channel that matched that level of ambition.
Identified challenges
There was no clear online acquisition system.
Trust relied on direct contact.
Traffic was unqualified.
No defined funnel or clear metrics.
The challenge was to design a digital product that builds trust and drives conversions in a highly competitive market with high perceived risk.
Discovery
Our users are football players aged 15–22 and their parents, who make the financial decisions.
Trust is the biggest barrier.
They need clarity on the process, step by step.
They look for real proof: success stories, universities, represented players.
They value transparency more than flashy design.
Hypothesis
If the website conveys trust, real success stories, and a clear process, it will increase the acquisition of qualified talent and evaluation requests.
Product Strategy
Build trust:
Showcase represented players.
Highlight achieved results.
Present the team’s experience.
Reduce uncertainty:
Clear explanation of the process.
Timeline from evaluation to signing.
Enable immediate action:
Main CTA: “Request a free evaluation” → Drive engagement.
Structured form (level, position, age) → Serves as a pre-selection tool.
Architecture
The final structure was as follows:
Home with a clear and specific value proposition.
What we do (professional representation / U.S. scholarships).
Why trust us: what makes us the better choice compared to other agencies.
Step-by-step process → Manage expectations.
Real success story.
Persistent contact CTA.
Application form → Serves as a pre-selection tool.
Visual Design
The design doesn’t aim to impress. It aims to convey:
Seriousness.
International reach.
Professional structure.
Safety.
We created a functional and strategic digital product expected to become the primary acquisition channel. Two months after launch (January 2026), the results are as follows:
Monthly traffic
350–600 users
CTR
11%
Conversion Rate
4%
Time on page
2:50 min
Two months after launch, the website has been validated as a real acquisition channel that enhances professional perception among players and their families.
